5 Home-Based Winelands Entrepreneurs You Should Know About

This month MicroHub Marketing introduces 5 home-based Winelands entrepreneurs who defied the odds amid a pandemic and economic downturn in our beautiful SA. These small business owners are just a few examples of what South African grit is all about, and how you survive and thrive even when times are hard. A little inspiration for our country’s up-and-coming entrepreneurs! As we all know, in business you are just as good as your product, your team and those that you choose to support you – whether it is by buying your products and services or putting them in the hands of your customers. In this case, our Winelands entrepreneurs are supported by Aramex Couriers who assists with countrywide distribution, Store-to-Door in a day or two.

New Life Microgreens

New Life Microgreens (NLM) is a local Stellenbosch business that was founded by Ananda Van Heerden in 2017. Microgreens grabbed her attention for two reasons – the enormous health aspect of this superfood, and the beauty of these small green leaves. It made for a stunning, edible center piece on a kitchen counter or dinner table. That is where it all started – cultivating high-quality organic microgreens as sustainable décor for the hospitality industry and then using the harvested greens as garnish in restaurant kitchens. NLM is a great example of re-thinking and re-inventing one’s business in challenging times. Since Covid-19 hit, NLM spread their passion to households across SA, distributing Microgreen Kits and going online to teach their trade. They have also started selling refill kits of soil and seeds at affordable prices and will soon be launching a kids range to teach our younger generation how to become self-sustainable. Follow Ananda and New Life Microgreens for this inspiring story.

Matiesous from Matieland

Louw Le Roux’s MATIESOUS, all the way from Stellenbosch, or better known to the locals as Matieland, is a must have in your kitchen and next to the braai. We have it on good authority that this will change the way you eat your “braai broodjies” forever, and that the sauce is so versatile that you will want to add it to almost every meal you cook. Matiesous is a family recipe which Louw decided to share with South Africa. Perhaps Matiesous will become the next Coca-Cola of our generation. We will have to wait and see. Follow Louw and the Matiesous team to see how their story unfolds. PS: Order some Matiesous while you’re at it!

Robinson’s Rusks

Robinson’s Rusks from Somerset West is another family recipe making its way through SA with Aramex Store-to-Door. Jenny-Lee started her home-based business when the Covid-crash flattened the tourism industry and she needed to sustain her income. She decided to fall back on her long lost love for baking and years of experience running her own coffee shops – a skill that serves her well in this time. Jenny-Lee is yet another example of how to make lemonade from lemons, or rather a business selling delicious rusks in a pandemic. This strong and determined lady used what she had in her hand, her family rusk recipe, and crafted a home-based business to be proud of. Follow Jenny-Lee of Robinson’s Rusks and make sure to order her delicious rusks for a pre-breakfast treat.


If you believe that your skin deserves natural, earth born care and nutrition, you have to try RoyaleSA’s range of pomegranate oil based face serums. This precious oil, made with so much love, passion, determination… and we have to add patience, is the brainchild of owner and founder Izette Dreyer. She is considered an agricultural processing pioneer and the first commercial producer of pomegranate seed oil in the country. Pomegranate seeds produce a rich, nutritious oil that has countless proven health and beauty benefits. The oils are natural, vegan and pure, and ethically produced in the Western Cape and easily distributed across South Africa. Order yours today and follow Izette and her team to stay up to date with their Pomegranate Oil innovations.

Ukuthula Home

When sisters, Mignon and Maya du Plessis got the news that South Africa would go into total lockdown, they reacted by being proactive and inventive in the kitchen. Maya is a dietician, and well aware that South Africans love their baked products. So, with a touch of tradition they developed their own Ukuthula Home Chewy Choc Chip Cookies and handmade Muesli. Ukuthula is the Xhosa word for ‘tranquility’ and this is what they want their products to bring to their customer’s homes. Follow Mignon and Maya’s business journey and try their Chewy Choc Chip Cookies, Frozen Cookie Dough or Muesli for a taste of SA.


About the author

Roslynn van Jaarsveld

Roslynn van Jaarsveld is a master’s graduate from NMU Port Elizabeth, South Africa, specialising in Applied Media and Plain Language Application. Ros has a passion for business growth, writing for impact and building relationships which are the cornerstones of her success. Her 20 years’ experience in PR, communication, and marketing, brings a wealth of knowledge and skill which she happily shares with the MicroHub team and customers. “Connecting and inspiring people are part of who I am. When something comes to you naturally, use it to make a difference – then you can be happy and fulfilled – and success will follow.”