Entrepreneurship Food

Robinson’s Rusks traveling South Africa

You have one of two choices in a life changing situation such as a world-wide pandemic – you sit and wait for better days, or you put your apron on and bake the blues away!  This is the story of hope that Somerset West home-based entrepreneur, Jenny-Lee Robinson, is sharing with fellow South Africans when she shares her delicious home-baked Robinson’s Rusks. 

As Covid-19 struck South Africa in mid-March, Jenny-Lee realised that her career in tourism was going to take a serious knock, and instead of giving in to the situation, decided to fall back on a lifelong passion to make ends meet.  Jenny-Lee opened her first coffee shop in Somerset West almost 30 years ago.  Today these skills are proving valuable, and inspires so many up-and-coming entrepreneurs.

Like any small business, where YOU are usually your entire team, it was a refreshing option for Jenny-Lee to make Aramex Store-to-Door part of her distribution.  With Aramex Jenny-Lee is now able to send her delicious cinnamon infused, pecan nut, buttermilk, coconut creations all over the country for families to enjoy.

A team you can trust and rely on is just as important for a small business owner than for any larger organisation.  It makes perfect sense then, to choose a trustworthy distribution partner such as Aramex to become part of your team.  Any home-based entrepreneur would agree that this is a win!

I have personally taste-tested Robinson’s Rusks and I am sold.  Thank you, Jenny-Lee, for sharing your family recipe with us, and to Aiden Gallant of Aramex Couriers Port Elizabeth for delivering them to me – Store to Door – all the way from Somerset West, with a huge smile.

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About the author

Roslynn van Jaarsveld

Roslynn van Jaarsveld is a master’s graduate from NMU Port Elizabeth, South Africa, specialising in Applied Media and Plain Language Application. Ros has a passion for business growth, writing for impact and building relationships which are the cornerstones of her success. Her 20 years’ experience in PR, communication, and marketing, brings a wealth of knowledge and skill which she happily shares with the MicroHub team and customers. “Connecting and inspiring people are part of who I am. When something comes to you naturally, use it to make a difference – then you can be happy and fulfilled – and success will follow.”