Pros and Cons of Influencer Marketing

Influencer marketing seems to be one of the most sought-after forms of marketing today. From tiny mom-and-pop shops to conglomerates, countless brands have used this form of marketing and reaped incredible returns from it.

Most brands love this strategy because of its ability to drive results in a very short time as compared to traditional methods of marketing. Be it to increase your brand awareness and visibility, conversions, or engagement – influencer marketing can do it all. However, as with everything else, there are both pros and cons of influencer marketing.

Yes, you heard that right. There is a dark side to this seemingly profitable and lucrative marketing strategy. And so, it’s essential that you’re aware of the pros and cons of influencer marketing before you make rush decisions.

This post will take you through some of the key pros and cons of influencer marketing so that you’re well prepared to take the plunge and run successful campaigns. So, without further ado, let’s get started.


1. Influencer Marketing Impacts Buying Decisions
2. It Instills Trust in the Minds of Consumers
3. It Helps You Reach a Massive Audience


1. The marketing message can easily be seen as FAKE
2. The Wrong Influencers can be Detrimental
3.. Mistakes Can Hurt Your Reputation Badly
4. The Groundwork Takes Time and Effort
5. Poor Influencer-Brand Relationships Can be Costly

These are the pros and cons of influencer marketing in a nutshell. I hope this will help you make an informed decision before you decide to include influencer marketing in your overall marketing strategy.

About the author


Passionate about community marketing.