Entrepreneurship Spotlight

HOW TO IMPRESS YOUR GRAPHIC DESIGNER

Just like any industry graphic designers also have a certain jargon that they use when talking and if you are not part of the industry you might hear words that you don’t use in your daily vocabulary. To ensure that a graphic designing project runs smoothly and you, the client, and the graphic designer are on the same page you should talk the talk. When a graphic designer has a clear understanding of what the client wants the possibilities becomes endless because they know how to communicate effectively with each other.

Here are a few graphic design terms that will help you understand your graphic designer better:

Some companies will ask you to provide a vector file and other companies will ask you for a pdf file. A pdf file is a print-ready file you will possibly be able to edit but a graphic designer will be able to open this document with a designing program that enables them to use the elements individually.

Another term that comes in handy is PNG. PNG File is in short a transparent image or, in other words, an image without a background or clear background. You will then be able to lay that image on any other background e.g. Black or for the embroidery or printing on clothing. It makes sense to use a PNG file when you have a stand-alone web graphic, like an icon or a logo, and you want to layer this onto another asset.

Another term that comes in handy is PNG. PNG File is in short a transparent image or, in other words, an image without a background or clear background. You will then be able to lay that image on any other background e.g. Black or for the embroidery or printing on clothing. It makes sense to use a PNG file when you have a stand-alone web graphic, like an icon or a logo, and you want to layer this onto another asset.

Now, you are probably wondering what is the difference between a JPEG and a PNG? A JPEG on the other hand is easily explained like the photo you take with your camera or phone. The designer will not be able to edit the file unless they have the time and skill to overdraw your image. If it’s going online then it’s a safe bet to save it as a JPEG. The reason being that these files can be compressed to a small size for a quick share or download.

Design for Print

When it comes to printing on clothing always remember to include detail like the size of the print in millimetres because most quotations are calculated on the size of the image and depending on the amount of material used to create your image.

The type of printing you want also plays a role. For example on clothing you can have embroidery which is not printing but stitched onto the clothing or you can use screen printing. This process is printed onto the shirt with special inks using a special silkscreening technique. Your designer or supplier will also need to know if you will supply the piece/s of clothing or if they should supply it for you and include it in the quote. Lastly but one that can also cause miscommunication is for example the type of clothing. To mention just one example, a golf shirt is a shirt with 2 -3 buttons with a collar.

Some people talk about a golf shirt but then it is actually a normal t-shirt with a round neck.
There is more information that you will be able to use when discussing your needs with a graphic designer but these are probably the most useful information designers need.

There are many more information that you will be able to use when discussing your need with your graphic designer but these are probable the most necessary information designers wish most people know of.  But we hope these will give you a clearer perspective of the graphic designer’s world and what they need to give you the best results.

About the author

Christene Maritz

More than 10 years’ experience in hospitality and another 10 in marketing, consulting, design, and printing, makes Christene Maritz truly passionate about working with a variety of business owners.

UPCOMING CAMPAIGNS